Opening in the Hamptons in May 2026, LuLuMar is the realization of a shared love for an endless summer way of life. Founded by Mary Lynn and Lulita Reed, style kindred spirits for many years, our boutique brings home the treasures we’ve sought on our travels through Europe, Latin America, and Australia.

Every piece in LuLuMar’s curated collection reflects the effortlessly chic spirit of time spent wandering the cobbled streets of fishing villages by day and dining under starlit skies on terraces by night. We hand-select brands that marry exceptional craftsmanship with a sense of discovery. You won’t find these designs everywhere, and you will never want to take them off.

LuLuMar is for those in the know. Our clients will appreciate the texture of fine linen, the movement of a perfect silk dress in the evening breeze, and the confidence of wearing something rare and beautiful. It’s a destination for beach hair, sandals, and the kind of style that lingers in memory long after the season ends.

Here, every garment tells a story of sun-drenched days, salt-kissed air, and that elusive, beautiful feeling of summer without end.

- Lulita & Mary